The gift shop at the Abraham
Lincoln Presidential Museum hit $1 million in sales
after a little less than three months in business.
Apparently, that's not the only place attracting
visitors.
The presidential museum is getting much of the credit
for an increase in attendance at major Lincoln sites
through the first six months of 2005, a period when
attendance at historic sites in general was down
statewide.
"Obviously, a large part of it is people visiting the
museum, but just how much exactly, we don't know. You
can say overall site attendance is up," said David
Blanchette, spokesman for the Illinois Historic
Preservation Agency.
Figures tracked by the agency show state-run Lincoln
attractions - Lincoln's New Salem, Lincoln's Tomb, the
Old State Capitol and the Lincoln-Herndon Law Office -
are all on track for their best years since state budget
cuts forced reduced hours at many historic sites in
2002.
"Ever since then, it's been kind of flat. This is the
first noticeable increase in attendance," Blanchette
said.
Even the Dana-Thomas House and the Vachel Lindsay
Home - two non-Lincoln sites in Springfield where
attendance is down for the year - have experienced
increased foot traffic since the museum opening in
April.
"Give that a couple of more months, and we might see
yearly figures go up as well" at those sites, Blanchette
said.
Statewide attendance at historic sites run by the
agency totaled 1,233,805 from January through June, down
from 1,284,905 during the first six months of last year.
The local trend also reached two Lincoln sites not
operated by the state - the Lincoln Home and the Lincoln
Depot. The Lincoln Home National Historic Site closed in
on 213,000 visitors for the year at the end of June,
ahead of the 200,829 at the same time last year.
"There was something of a downward trend the last
three years, and, frankly, there seems to be no other
explanation (for the increase) than the opening of the
presidential museum," said Kathy DeHart, chief of
operations for the Lincoln Home.
Attendance was actually running behind 2004 until the
museum opened, she said. The figures have been up every
month since.
The Lincoln Depot at 10th and Monroe streets had
7,782 visitors from April through June, compared to
5,668 last year and just short of the 8,077 total for
the 2004 season. The depot, which is open from April
through August, is where Lincoln gave his farewell
speech on Feb. 11, 1861, before leaving Springfield to
be inaugurated as the 16th president.
The property is owned by The State Journal-Register
and managed by the National Park Service.
A Bloomington resident became the 200,000th visitor
to the presidential museum earlier this week - just a
day short of three months since its dedication April 19.
Museum officials said the 200,000 milestone was reached
faster than at any other presidential museum.
"Everything is performing better than we
anticipated," said Susan Mogerman, chief operating
officer of the Abraham Lincoln Presidential Library
Foundation. "The store is always packed. Even the cafe
just ordered more chairs for the patio, because it's
full all the time.
"We are nothing but pleased. Pleased and grateful."
The foundation is the nonprofit fund-raising arm of
the presidential library and museum.
The on-site gift store hit a milestone of its own
last week, ringing up $1 million in sales.
Event Network operates the gift store, but part of
the proceeds go to the foundation to fund special
events.
"The draw from this museum is just amazing," store
director Amy Miller said. "People keep asking me, 'When
are we going to plateau?' We don't know. There are just
no signs of it."
Tourists plunking down their money aren't just buying
coffee mugs and key chains.
Miller said the book department leads sales, followed
by a T-shirt with a cursive "A. Lincoln" signature
across the chest.
"This particular institution is visited by a lot of
scholars. So we're seeing a lot of book sales," she
said.
Leading the list are two-time Pulitzer prize-winning
author David Herbert Donald's Lincoln biography,
"Lincoln," and Carl Sandburg's six-volume Lincoln
biography, "The Prairie Years" and "The War Years."
Miller said well over 500 copies of each have been
sold.
Even more customers are taking home Lincoln's own
words - sales of "Wit and Wisdom by A. Lincoln," a
compendium of Lincoln quotes, have surpassed 2,000
copies.
"The printer can't keep up with us," Miller said.
The increase in visitors is obvious at the front door
of Del's Popcorn Shop, 213 S. Sixth St. The shop, two
blocks south of the museum, will mark its 25th
anniversary downtown in September.
"It's because of the museum. I can't get the door
locked," said owner Shellie Jacobs, who has decided to
extend the usual 5:30 p.m. closing time to 8 p.m. on
Thursdays, Fridays and Saturdays. She also has added
noon to 4 p.m. hours on Sunday. Previously, the shop was
open late only on Wednesday evenings.
"We had an increase of 800 customers for the month of
April (when the museum opened). That's a pretty good
increase for a 25-year-old business," Jacobs said.
Tim Landis can be reached at 788-1536 or
tim.landis@sj-r.com. Natalie Morris can be reached at
788-1542 or natalie.morris@sj-r.com.
Museum helps Lincoln tourism
Attendance at Lincoln attractions is up from last
year during the period from Jan. 1 to June 30, while
statewide, attendance at historic sites has been down.
Attendance figures are shown below.
Lincoln Home National Historic Site
200,829 - 212,610
Lincoln Depot* 5,668 - 7,782
Lincoln-Herndon Law Office 18,160 -
18,906
Lincoln’s New Salem
State Historic Site 245,905 - 255,677
Lincoln’s Tomb 179,893 - 222,903
Old State Capitol 65,458 - 78,182
Dana-Thomas House 14,575 - 13,631
Vachel Lindsay Home 1,191 - 1,134
Vietnam Veteran’s Memorial 129,759 -
137,003
* The Lincoln Depot opens in April; figures are April
through June.